We provide several examples here where the relevant groups are identified in italics. In a river whole system, current water pollution may not affect all people in a watershed equally, but disproportionally impacts downstream water users. Land conversion can impact many groups of people. For example, in a developed country context, current land conversion for high end housing development may benefit upper class residents and create jobs for construction workers, but reduce public access to park land for local residents, and may especially block access for recreational or subsistence fishing by low-income residents. In a developing country context, illegal logging may be providing illicit income to transient residents, while lowering access to fuelwood and limiting income and resources for local women, and reducing access to medicinal plants for local communities. Being as specific as possible in this stage will help identify key stakeholder groups, and will help in the generation of strategies in the next step.