How This Website Is Organized

The pri­ma­ry text of this web­site was cre­at­ed from the Con­ser­va­tion by Design 2.0 Guid­ance Doc­u­ment. It is use­ful to think of the Guid­ance Doc­u­ment as a text­book — pro­vid­ing step-by-step instruc­tions on what a full CbD 2.0 strate­gic process entails. The web­site sup­ple­ments the Guid­ance by pro­vid­ing prac­ti­tion­ers with imple­men­ta­tion tips, exam­ples, tools, and best prac­tices, which are found in close prox­im­i­ty to the sec­tions of the Guid­ance that they sup­port. We will con­tin­ue to update the web­site with addi­tion­al exam­ples and resources as we iden­ti­fy them, and towards that end we encour­age you to sub­mit your exam­ples, case stud­ies, and oth­er tools that you find use­ful using the com­ment box­es at the bot­tom of most pages.

In addi­tion to guid­ing teams through the plan­ning method­ol­o­gy itself, the web­site includes a spe­cial sec­tion on the Key Advances that rep­re­sent the major evo­lu­tion­ary ele­ments of this sec­ond gen­er­a­tion of Con­ser­va­tion by Design. These four sec­tions pro­vide impor­tant con­text to under­stand the moti­va­tions behind the updat­ed method­ol­o­gy, and a con­cep­tu­al frame­work for its imple­men­ta­tion. We con­sol­i­dat­ed the dis­cus­sion of the Key Advances in one place because they per­me­ate Con­ser­va­tion by Design 2.0, mak­ing it redun­dant to include this infor­ma­tion at every place that it is rel­e­vant. More­over, it is essen­tial for teams to under­stand these advances if they are to effec­tive­ly imple­ment CbD 2.0.

The CbD 2.0 method­ol­o­gy is orga­nized into 14 steps, grouped into five over­ar­ch­ing phas­es which you will find by mou­s­ing over “Our Approach” on the top nav­i­ga­tion. Each Phase has a land­ing page, and each step con­tains a sum­ma­ry of its pur­pose, intend­ed prod­ucts, the process itself, min­i­mum stan­dard ques­tions that your team should ask at the end of every phase, and FAQs. Learn­ing resources are found through­out. By click­ing on “Expand All,” you can see all of the con­tent of each page. By click­ing on indi­vid­ual bul­lets, you can see addi­tion­al con­tent on that top­ic. A series of appen­dices, found under the “Resources” drop­down, pro­vide links to addi­tion­al exter­nal guid­ance, tools, and fur­ther dis­cus­sion on relat­ed topics.

Two exam­ple strate­gies recur through­out the web­site, to facil­i­tate under­stand­ing of how teams adjust their think­ing when pro­gress­ing through the steps of CbD 2.0. Table 2 pro­vides an overview of con­clu­sions from rel­e­vant steps for each strategy.