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  1. Eval­u­ate avail­able data from mon­i­tor­ing and oth­er sources to inform adap­tive man­age­ment, assess a strat­e­gy’s impact, influ­ence key actors, and con­tribute to the evi­dence base.
  • Eval­u­a­tion analy­sis results
  • Com­mu­ni­ca­tion prod­ucts (white papers, sci­en­tif­ic pub­li­ca­tions, annu­al reports)

Using the plan that you cre­at­ed when you defined your mea­sures, you will need to eval­u­ate your progress peri­od­i­cal­ly to make sure that your strat­e­gy is on track. Because CbD 2.0 asks for results at scale, includ­ing through sys­tems change, eval­u­a­tion method­olo­gies that have been used for bio­di­ver­si­ty con­ser­va­tion met­rics may not be enough. As we increas­ing­ly seek to change behav­iors and poli­cies through net­works, social move­ments, strength­en­ing pub­lic will and influ­enc­ing oth­ers, we will need new ways to mea­sure our suc­cess. For­tu­nate­ly, there are a myr­i­ad of tools that have been devel­oped in sec­tors out­side con­ser­va­tion that can be used towards this end.

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  • Evaluate data from monitoring and other sources.

    • The analyst matters.

    • Timeliness matters.

    • Look for the unexpected.

  • Generate communication products.

    • Peer-reviewed publications are the gold standard.

    • Don’t overstate your case.

Minimum Standard Questions
  1. Was the monitoring data that you collected evaluated by a qualified analyst in a timely manner?
  2. Were communication products developed for key audiences?

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