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Draft a Minimum Goal Statement

  1. Define what con­sti­tutes the low­est accept­able thresh­old for suc­cess, for nature and con­nect­ed out­comes for human well-being.
  2. Pro­vide direc­tion as to the mag­ni­tude of change need­ed, against which strate­gies can be compared.
  • A min­i­mum goal state­ment that is spe­cif­ic, mea­sur­able, and time bound.
  • Descrip­tion of strength of avail­able evi­dence for the min­i­mum goal statement.

In the course of draft­ing a min­i­mum goal state­ment, your team should reach agree­ment on what con­sti­tutes a suf­fi­cient amount of change in the key chal­lenges to con­tribute to sys­temic change. You will be set­ting a min­i­mum bar that will be used to screen strate­gies, ensur­ing that any that go for­ward will have suf­fi­cient impact.



An impor­tant note about ter­mi­nol­o­gy: The ter­mi­nol­o­gy of CbD 2.0 that links actions and intend­ed results (i.e., strate­gies to out­comes) is con­sis­tent with Open Stan­dards goals and objec­tives guid­ance while also serv­ing the Con­ser­van­cy’s orga­ni­za­tion­al needs. The min­i­mum goal state­ment gen­er­at­ed dur­ing this com­po­nent of CbD 2.0 will lat­er be final­ized into an out­come state­ment. Please see Appen­dix I for a cross­walk of com­mon­ly used terms to describe actions and intend­ed results, includ­ing the terms used by the Con­ser­van­cy in CbD 2.0.

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  • Review evidence to determine any socially or scientifically identified thresholds for improving identified challenges.

  • Define acceptable threshold of change for each problem that all relevant stakeholders agree would constitute success.

    • Consider the temporal scale of the project when setting goals.

    • Minimum goals should be set for specific conservation outcomes

    • Minimum goals for people should be specific and connected to conservation.

    • The goal may reflect contributions from multiple actors.

  • Describe evidence for the goal statement.

Minimum Standard Questions
  1. Does the minimum goal describe a vision for conservation success consistent with the long term viability of conservation targets and systemic improvement in connected elements of human well-being? Note that the minimum goal may be an important intermediate result that will enable the team to achieve the outcomes of the project over a time period that extends beyond the plan.
  2. Do key stakeholders agree that the minimum goal is sufficient and representative of their interests at the intersection of conservation?
FAQS Show All
How can we know what our organization should be held accountable for if the goal can include outcomes from the collective actions of partners?
What if anticipated strategies can achieve more than the minimum threshold — should the goal reflect the maximum outcomes we hope to achieve?
What are some examples of how to identify a minimum threshold?

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