Consider doing nothing.

The ‘do noth­ing’ option is impor­tant because it asks teams to eval­u­ate what would hap­pen with­out the action you’re con­sid­er­ing. This busi­ness as usu­al case is what helps build a coun­ter­fac­tu­al, allow­ing us to under­stand the ben­e­fit of any pro­posed strat­e­gy action. It forces us to ask a chal­leng­ing but impor­tant ques­tion — what will hap­pen in the future if we don’t take action?