For example, how long will it take to achieve systemic change that results in enduring improved conservation primary interest status and human well-being? It is possible that the minimum goal will be a ‘means’ statement aimed at a policy or practice change (i.e., water fund) that is achievable in 10 years. And that the health of the condition of the conservation primary interest (i.e., water quality) will be improved after policy/practice implementation (i.e., beyond 10 years). An understanding of what the ultimate goal or outcome the team is striving for might be useful, but then ask the team how much progress might be achieveable within the planning timeframe.