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It may be as simple as mapping the political boundaries of an area that can be affected by a policy strategy.

For exam­ple, con­sid­er a strat­e­gy that aims to reduce water use rates in a 10 coun­ty area by intro­duc­ing a new grad­ed water use fee that increas­es with water con­sump­tion vol­ume. The new water use rates would affect all res­i­dents in the 10-coun­ty area, so the strat­e­gy map may sim­ply show the 10 coun­ty boundaries.

Or con­sid­er two dif­fer­ent mar­ket­ing strate­gies aimed at the same goal in the same state–getting in-stream envi­ron­men­tal flows require­ments set for the three largest reservoir/hydropower complexes.

One strat­e­gy aims to increase vot­er turnout for the ini­tia­tive through an adver­tis­ing cam­paign tar­get­ed at recre­ation­al riv­er users includ­ing high rev­enue kayak­ing and riv­er raft­ing com­mu­ni­ties as well as city dwellers who vis­it the riv­er to swim on weekends.

A sec­ond cam­paign strat­e­gy would focus on gain­ing sup­port from the busi­ness com­mu­ni­ty, using hydropow­er indus­try spokes­peo­ple to reveal the pos­i­tive aspects of the ini­tia­tive for local busi­ness­es. Assume that recre­ation­al riv­er users reside in the state’s four largest cities, so the recre­ation­al cam­paign will be tar­get­ed to all the vot­ing dis­tricts asso­ci­at­ed with these cities. Those vot­ing dis­tricts become the strat­e­gy map. The busi­ness com­mu­ni­ty is cen­tered in three of the four largest cities, and in one addi­tion­al mid-size city near one of the big hydropow­er facil­i­ties. The vot­ing dis­tricts asso­ci­at­ed with these cities become the strat­e­gy map for this alter­na­tive strategy.