Conservation by Design is currently under construction. Please check back next year.

Represent social and economic interests in terms of specific human populations.

There is sel­dom a con­ser­va­tion activ­i­ty that will affect all peo­ple, so it is impor­tant to spec­i­fy the rel­e­vant groups for each human well-being pri­ma­ry inter­est. Rel­e­vant groups are the peo­ple evi­dence sug­gests are con­nect­ed (pos­i­tive­ly or neg­a­tive­ly) to pri­ma­ry inter­ests as dri­vers or recip­i­ents of out­comes. Being clear in the ear­ly stages of the plan­ning process about which spe­cif­ic groups may be affect­ed, and how groups dif­fer as dri­vers of change or as recip­i­ents of ecosys­tem ben­e­fit or harm, is crit­i­cal. Pop­u­la­tions are diverse and peo­ple can be grouped in many dif­fer­ent ways, such as gen­der, income lev­el, eth­nic­i­ty, race, rep­re­sen­ta­tion (mar­gin­al­ized groups), age, polit­i­cal ori­en­ta­tion, and eco­nom­ic sec­tor (e.g. cor­po­ra­tions, herders, fish­ers, agri­cul­tur­al pro­duc­ers). The point in iden­ti­fy­ing rel­e­vant groups is not to attempt to reflect all groups, but rather to explic­it­ly iden­ti­fy which groups of peo­ple are like­ly to be affect­ed or influ­en­tial so they can be con­sid­ered and engaged as appro­pri­ate in the con­ser­va­tion process.