Specify audiences for knowledge products.

Dif­fer­ent audi­ences need dif­fer­ent kinds of infor­ma­tion. Deci­sion-mak­ers might need evi­dence that nat­ur­al infra­struc­ture is a cost-effec­tive response to the threat of floods and storms, where­as prac­ti­tion­ers will need insight on how to effec­tive­ly include deci­sion-mak­ers in the sit­u­a­tion analysis.